Logo Mats – A Smart Brand Image Management Detail

For any commercial enterprise, attention to detail is essential. A consistent and unified brand image portrays a sense of professionalism and instills trust in the customer’s mind. Every company, big and small, needs a recognizable and memorable brand logo that sends the appropriate message to consumers. A logo should be simple yet complex enough to trigger the central ideas that define the business’s product and service offerings.

Considerable time and energy should be spent during the initial design process of a company logo because changing a brand image down the line becomes expensive and confusing for the customers. There is nothing worse than having inconsistent logos on marketing material and promotional pieces. Be sure the design is approved and tested on more than one set of eyes to ensure clarity and general appeal.

Once a sound logo is developed, the next step an establishment should follow is to appropriately place brand promotional objects on-site and off-site. Off-site marketing may include print and televised advertising, product placement and sponsorships, all featuring the logo.

For a customer-oriented business, company headquarters and outlets should be carefully designed to include the logo. Interior and exterior “servicescapes” should complement and reflect the brand image. This is where details come into play. The exterior design of a store may make or break the attraction of a customer; therefore, creating an enticing entrance is vital for luring in business.

Custom logo mats are the perfect exterior or interior touch for a company looking to further professionalize the look of its commercial space. Logo mats also provide additional benefits such as safety and surface protection. Durable, non-slip mats are a great option for avoiding any accidents during the winter months, and materials such as Nitrile rubber help clean footwear and keep snow, dirt and moisture off of commercial flooring.

Styles and design can be highly customized to fit any business’s esthetic and spatial needs. A Jet Print Logo Mat features high-resolution dyed designs that can include up to eight different colors-great for showcasing a company logo. The company Designer 38 offers logo floor mats that portray more of a warm, residential look rather than the stiffer industrial display. These options can be ordered in custom shapes and sizes and would be appropriate both outdoors and indoors in a lobby, office or exhibit space.

When choosing outdoor logo mats, variations to consider include UV resistant material, weather resistant material and rubber backing for durability. For indoor entrance floor mats with logos, consider custom coloring and sizing. Many companies present color pallets with up to 54 different shades, so logo replication is very accurate.

Anti-Fatigued Embossed Logo Mats provide the less obvious but equally as valuable benefit of Ergonomic comfort for employees. For employees standing on surfaces during long periods of time, anti-fatigue mats are the solution for increased productivity and employee satisfaction.

Whether promotion, safety, surface protection or Ergonomic comfort is the goal, custom logo floor mats may be the final design element your company is missing.