How to Slash The Cost of Printed Sales & Marketing Material

You can save a substantial amount of money by creating your own artwork for company printing.

If your company is using an advertising agency or a graphic designer to create printed company promotional & marketing material, here is an opportunity to save a substantial amount of money Flyer Psd Free.

If you can master the art of designing company stationery in-house you can supply your own artwork to your printer & save a bundle. There is however much to learn in terms of design skills and how to supply a file in the correct format so your printer can actually use it.

Resolution, file type, fonts, graphics, links and the actual software that what used to create the document are all important issues that need to be addressed. It is best to start with your printer as the software and operating systems (MAC or PC) vary between printers and you need to know what your printer uses.

If you supply artwork in a file or software type that your printer cannot use, do not worry, hem will let you know quick smart that what you have supplied is garbage.

Printers are constantly being supplied with artwork files that they simply cannot use.

Your printer being up front with you is a good thing as some printers tend to accept any type of file then battle on trying to make it work only to find out that they are unable to or they print the job and have it rejected by the customer because fonts have defaulted, graphics have disappeared, tabbing has changed, etc, etc.

A basic rule to remember is this. If you create a document on a PC it will more than likely be unsuitable for offset printing.

Although files created in Microsoft software are fine to print to a laser printer or an inkjet printer they simply cannot be used for offset printing.

Here are some reasons why.

The files in a low resolution format which is fine for viewing on a computer screen or printing to an inkjet printer or a laser printer.

Microsoft software creates the files in RGB (red, green & blue) which is designed for screen or viewing or network printing but if your wanting to print the job CMYK (4 colour process printing) the colours will look dull & flat.

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